2021 Yueyang Consumption Promotion Publicity Month Kicks off

The opening ceremony of the 2021 Yueyang Promoting Consumption and Domestic Sale of Export Products-Honest Business Publicity Month Activity was held as scheduled on the morning of July 21, 2021. The event was to firmly implement the strategy of expanding domestic demand and stimulate consumption growth momentum. Themed “Enjoying Consumption at Happy Baling”, it was hosted by the Yueyang Municipal People’s Government, undertaken by the Yueyang Municipal Bureau of Commerce and Grain, and co-organized by the Yueyanglou District Bureau of Commerce and Grain. Chen Gehui, vice mayor of Yueyang City, announced the official launching of the event. Heads of municipal government departments, district governments (management committees) of the city's main urban areas, and commerce departments, attended.

It was learned that the activity was arranged by the CPC Yueyang Municipal Committee, the People’s Government of Yueyang City, and the Department of Commerce of Hunan Province. It aimed to “enhance traditional consumption, cultivate new consumption mode, and comprehensively promote urban and rural consumption”, and insisted on the principle of “government offering platform, enterprises participation, the public sharing benefits, and demonstrating characteristics”. It has taken into account both urban and rural areas and got access to both domestic and international markets, and strived to create a diversified, innovative, and normalized consumption promotion mechanism with Yueyang characteristics and involving all sectors. It should be hosted monthly featuring highlights at every session and be carried out throughout the year.

Next, there will be a series of activities launched, including the livestreaming of Yueyang local specialties, “Yueyang Rice” regional public brand product promotion, Baling Auto Show and Northern Hunan Auto Show, home appliance trade-in plus multiple discounts, export products for domestic sales, honest business publicity month, car sales in countryside, and the Golden Autumn Shopping Festival. This will bring Yueyang people a consumption feast integrating domestic and foreign trade; production, supply, and marketing; upstream and downstream resources; business, travel, culture, and sports; and, food, housing, transportation, and entertainment.

Translator: Yu Jiangjiang

Chinese source: yueyang.gov.cn