Yueyang Ranks 32nd in Top 100 Chinese Prefectural Cities with Comprehensive Brand Influence Index

The 2021 China Brand Value Evaluation Information was released in Shanghai on May 9. The China Brand Building Summit Forum was held simultaneously. The list of the top 100 Chinese prefecture-level cities with comprehensive brand influence index was unveiled at the conference. Yueyang ranked 32nd in the country with a score of 450.13, and ranked 1st among prefecture-level cities in the province.

The event was organized by the China City Brand Evaluation Project Team and China City News, a subsidiary of People’s Daily. The list was made based on the international standard "Brand Evaluation Fundamentals and Principles" and the national standard "Brand Evaluation Cities". A total of 293 prefecture-level cities were evaluated according to relevant data from national ministries and commissions in the past two years, to calculate the comprehensive influence index of each city (capital cities and above excluded).

This evaluation followed the development concepts of “innovation, coordination, green, openness, and sharing”. It adopted five first-level indicators of “quality, service, innovation, tangible assets, and intangible assets”, and 37 secondary indicators such as urban comprehensive credit index, transmission index, national featured brands, days with good air quality, green coverage rate, proportion of migrant permanent residents, employment rate, per capita disposable income, and average life expectancy. It reduced the weight of urban size and GDP, and increased the weight of green development and common development. This aimed to guide cities in implementing new development philosophy, and create a "people-centered" Chinese brand city.

Translator: Xiao Juan

Chinese source: yueyang.gov.cn